PRODUCT DESIGN / RESEARCH / USER JOURNEYS
TXODDS/TX Markets Trading Platform – Goal: Revamp the global odds aggregator with a focus on providing swift, precise odds 24/7, 365 days a year, for users spanning diverse time zones in 30+ sports and 5000+ competitions.
Background
TXODDS recognized the need for a substantial overhaul of their current platform. Recognizing the complexity of this task, the Unit approached me to leverage my expertise in redesigning the platform. The primary objectives were not only to enhance user-friendliness and improve visual design but also to tackle pressing navigation issues that had been plaguing the existing system.
Objective
I addressed navigation issues with redesigned menus and elements, based on user feedback. With the stakeholders we analysed areas for improvement. Collaborative efforts between myself, developers, and stakeholders shaped a user-friendly interface with visual design enhancements and established guidelines.
DASHBOARD
FIXTURES
SINGLE EVENT SPORTS PAGES
Dark Mode
DASHBOARD
FIXTURES
SINGLE EVENT SPORTS PAGES
Design Development
TEMPLATES
ALTERNATIVE DASHBOARD
EARLIER FIXTURES / EVENTS
EARLIER SINGLE EVENTS / SPORTSPAGES
JASON POWER 2023